• aTEEtude of Giving | Concept Note

    There is a thick line that separates Disposal from Charity. Charity begins at home, however, getting rid of unwanted things lying at home is better known as disposal.

    The act of Giving is more than what meets the eye. It takes the right attitude and genuine spirit to give v/s to discard.

    A typical cycle for donating clothes (say a t-shirt) is a function of how fast the cloth fades and it goes somewhat like this:
    By a new t-shirt--> Wear it to college/office/party --> Wear it at sports/ gym (when it fades) --> wear it at night (when it fades further) --> donate it (when you canât wear it anywhere).

    One needs to ask oneself the question, âCan I give something as cool as what Iâd get for myself to someone who is not as privileged?â

    These things are easier said than done, and hence we come with a real life proposition for donors to test their attitude of giving without burning a hole in their pockets:

    - Every donor chooses and buys a t-shirt for himself from our partnerâs website (inkfruit.com)

    - For every t-shirt (s)he buys, another t-shirt gets donated on to the less privileged. The donated t-shirts will be from the same brand and the same collection.

    - To appreciate the effort, we have arranged for a 20% discount on the donors purchase. Special coupon code for discount donation: âateetudeofgivingâ

    - Net effect, the donor pays a discounted price for his/her TEEs and an equal number of TEEs get donated in the process.

    - Hence the name âaTEEtude of Givingâ

    We have chosen TEEs as a medium as we are a soon to launch TEE e-zine (âaTEEtu.deâ) and perceive t-shirts as an evolving form of art that has the potential to influence the youth. Moreover, clothes are one of the basic necessities.

    The aTEEtude of Giving campaign is coordinated by aTEEtude with an active support from Inkfruit.com as the retail partner and, Leo Club of Mumbai Western Star and Masoom as NGO partners. The campaign is also listed as an official activity during the âJoy of Giving Weekâ. The partner NGOs will identify the need areas and distribute the accumulated merchandise at the end of this campaign.

    aTEEtude of Giving will raise t-shirts online (http://Give.aTEEtu.de) from 16Sep-02Oct 2009. The distribution will happen on the final day of the âJoy of Givingâ Week i.e 03 Oct 09. During this period, aTEEtude and Inkfruit.com will try to maximize the outreach for this cause.

    The idea is to make charity a lucrative, cool and meaningful activity during this fortnight.

    We hope to get full support from your end towards making this campaign a success in terms of outreach and impact.



    Website: http://Give.aTEEtu.de | Email: give@ateetu.de

    Facebook: http://facebook.com/pages/aTEEtude-of-Giving/155999867802 | Twitter: @aTEEtude (use #ateetudeofgiving)

    We look forward to getting your support.

  • aTEEtude of Giving | Concept Note<br /> <br /> There is a thick line that separates Disposal from Charity. Charity begins at home, however, getting rid of unwanted things lying at home is better known as disposal.<br /> <br /> The act of Giving is more than what meets the eye. It takes the right attitude and genuine spirit to give v/s to discard.<br /> <br /> A typical cycle for donating clothes (say a t-shirt) is a function of how fast the cloth fades and it goes somewhat like this:<br /> By a new t-shirt--&gt; Wear it to college/office/party --&gt; Wear it at sports/ gym (when it fades) --&gt; wear it at night (when it fades further) --&gt; donate it (when you canât wear it anywhere).<br /> <br /> One needs to ask oneself the question, âCan I give something as cool as what Iâd get for myself to someone who is not as privileged?â<br /> <br /> These things are easier said than done, and hence we come with a real life proposition for donors to test their attitude of giving without burning a hole in their pockets:<br /> <br /> - Every donor chooses and buys a t-shirt for himself from our partnerâs website (inkfruit.com)<br /> <br /> - For every t-shirt (s)he buys, another t-shirt gets donated on to the less privileged. The donated t-shirts will be from the same brand and the same collection.<br /> <br /> - To appreciate the effort, we have arranged for a 20% discount on the donors purchase. Special coupon code for discount donation: âateetudeofgivingâ<br /> <br /> - Net effect, the donor pays a discounted price for his/her TEEs and an equal number of TEEs get donated in the process.<br /> <br /> - Hence the name âaTEEtude of Givingâ<br /> <br /> We have chosen TEEs as a medium as we are a soon to launch TEE e-zine (âaTEEtu.deâ) and perceive t-shirts as an evolving form of art that has the potential to influence the youth. Moreover, clothes are one of the basic necessities.<br /> <br /> The aTEEtude of Giving campaign is coordinated by aTEEtude with an active support from Inkfruit.com as the retail partner and, Leo Club of Mumbai Western Star and Masoom as NGO partners. The campaign is also listed as an official activity during the âJoy of Giving Weekâ. The partner NGOs will identify the need areas and distribute the accumulated merchandise at the end of this campaign.<br /> <br /> aTEEtude of Giving will raise t-shirts online (http://Give.aTEEtu.de) from 16Sep-02Oct 2009. The distribution will happen on the final day of the âJoy of Givingâ Week i.e 03 Oct 09. During this period, aTEEtude and Inkfruit.com will try to maximize the outreach for this cause.<br /> <br /> The idea is to make charity a lucrative, cool and meaningful activity during this fortnight.<br /> <br /> We hope to get full support from your end towards making this campaign a success in terms of outreach and impact.<br /> <br /> <br /> <br /> Website: http://Give.aTEEtu.de | Email: give@ateetu.de<br /> <br /> Facebook: http://facebook.com/pages/aTEEtude-of-Giving/155999867802 | Twitter: @aTEEtude (use #ateetudeofgiving)<br /> <br /> We look forward to getting your support. : Shorten, Share, Bookmark